MADE IN EUROPE: COMPANY VISITS AS A TOURIST PRODUCT

Conference coordinator, Elena del Santo - journalist from La Stampa

Monday 18 October 2010

2.00 - 2.30pm OPENING OF WORKS

GREETINGS FROM THE INSTITUTIONS

Alessandro Altamura - Assessore al Turismo e alle Attività Produttive della Città di Torino

Ugo Perone - Assessore alla Cultura e al Turismo della Provincia di Torino

Massimo Giordano - Assessore allo Sviluppo Economico, Ricerca e Innovazione della Regione Piemonte

GREETINGS FROM THE CHAMBER OF COMMERCE

Alessandro Barberis – Presidente Camera di commercio di Torino e Eurochambres

André Marcon – Vice-président de l’Assemblée des Chambres Françaises  de commerces et d’Industrie (ACFCI)

Eduardo Moreno Cerezo - Director Gerente Consejo Superior de Cámaras de Comercio, Industria y Navegación de España

2.30 - 3pm  MORE VISITS, MORE COMPANIES
From Angers to Turin: the consolidating of an activity

Jean-René Morice – Maître de Conférences – ESTHUA - Université d’ Angers – Angers - France

3.00 - 4pm  COMPANY VISITS IN ITALY, FRANCE AND SPAIN
The point of view of companies, the public and operators

Moderator: Elena Del Santo - journalist from La Stampa

Daniele Ciravegna - Professore Ordinario - Università di Torino e ESCP Europe – Turin - Italy

Luca Savoja – Professore Associato di Sociologia del Turismo - Università di Torino – Turin - Italy

Claire Sovignet – Responsable Pôle Tourisme - Assemblée des Chambres Françaises  de Commerces et d’Industrie (ACFCI) – Paris - France

Jean-René Morice – Maître de Conférences – ESTHUA - Université d’ Angers – Angers - France

Javier Díaz Herranz – Director Área de Turismo - Cámara de comercio e Industria de Toledo – Toledo - Spain

Amaia Makua Biurrun – Directora de Proyectos de investigación y Consultoría – Instituto de Estudios de Ocio - Universidad di Deusto – Bilbao - Spain

4.00 - 4.30pm Coffee break

4.30 – 6.30pm  SUCCESSFUL CASES
How to integrate company visits in the local tourism offer

Moderator: Philippe Broix – Directeur Général Adjoint Angers Loire Métropole Ville d'Angers – Angers - France

Marino Firmani – Responsabile del progetto di Turismo industriale di Confindustria Udine – Udine – Italy

Emmanuel Mary – Directeur de Saint-Nazaire Tourisme et Patrimoine Ville de Saint-Nazaire - St Nazaire – France

Gianpiero Masera – Dirigente Promozione e Sviluppo del territorio - Camera di commercio di Torino – Turin - Italy

Josep Maria Pey Cazorla – Director - XATIC- Rete di Turismo Industriale della Catalogna – Barcelona - Spain

Vladimiro Riva – Consigliere Delegato - Consorzio Vicenza è – Vicenza - Italy

OPPORTUNITY FOR AUDIENCE COMMENTS

Tuesday 19 October 2010

SUPPLY

9.00 - 10.30am  OFFERS AND PROMOTIONAL STRATEGIES
How can visitors be attracted? Analysis of the most effective tools

Moderator: Licia Mattioli Membro di Giunta della Camera di commercio di Torino, Amministratore delegato – Mattioli gioielli – Turin - Italy

Filipa Catorze – Museum and Visitor Centre Manager - Vista Alegre Atlantis – porcelain production -  Ílhavo - Portugal

Bruno Ceretto – Presidente Ceretto - viticultural enterprise – Alba - Italy

Lola Gomez Férron – Director- Clisol Agro - food-processing enterprise – Almería – Spain

Barbara Herlitzka – PR Manager - Martini & Rossi – Turin – Italy

Sylvain Le Breton - Manager AREVA - energia nucleare - La Hague - France

Piero Messidoro – Responsabile Direzione Ingegneria - Thales Alenia Space – Turin – Italy

10.30 - 11am  Coffee break

DEMAND

11.00am - 12.30pm  WHAT DOES THE PUBLIC WANT?

Tourist trends worth knowing for meeting the public’s expectations

Moderator: Elena Del Santo - journalist from La Stampa

Laura Benedetto – Responsabile della didattica - Giachino Linea Verde – Turin - Italy

Laurence Monclard – Amministratore Delegato - Meeting the French – Paris- France –

Cécile Pierre – Consulente - Studio ADEVE – Paris – France

Daniel Winteler - Presidente e AD di Alpitour e Presidente di Federturismo – Turin – Italy

Andrea Zaupa – Amministratore Delegato - AIM Group Spain SL – Madrid – Spain

OPPORTUNITY FOR AUDIENCE COMMENTS

12.30 - 1.45pm Lunch

2.00 - 5.30pm  COMPANY VISITS “Made in Torino. Tour the Excellent”

The aeronautics adventure:  Alenia Aeronautica and Selex Galileo

The emotion of luxury:  Aurora

Automotive: Fiat

Taste makers: Giordano Cioccolato, Caffè Vergnano, Martini & Rossi, Pastiglie Leone

Wednesday 20 October 2010

9.00 - 11.00am MARKETING COMPANY VISITS
Creation and launch of a tourism product on the market

Moderator: Jean Michel Oberto – Direttore - JMO Consulting

Francesca Coss – Responsabile prodotto “Made in Torino. Tour the Excellent”- Turismo Torino e Provincia - Turin – Italy

Eric Fabre – Directeur - Fragonard Parfum – Grasse – France

Jorge González Marcos – Director de Marketing - Grupo Julián Martín Ibéricos de Guijuelo – Salamanca - Spain

Eloy Rodriguez - Asesor Director General de Turismo y Artesanía de la Junta de Comunidades de Castilla-La Mancha - Toledo - Spain

Charlotte Tardivel – Responsable "Visites d'entreprises" - Réseau Tistra – Lyon– France

11.00 - 11.30am  Coffee Break

11.30 - 12.00pm OPPORTUNITY FOR AUDIENCE COMMENTS

12.00 - 12.30pm WRAP UP AND CONCLUSIONS: TOWARDS A EUROPEAN PROJECT

Daniele Ciravegna - Presidente del Comitato Scientifico

Guido Bolatto – Segretario Generale - Camera di commercio di Torino

1.00pm  Lunch